From premium innovation to dependable value, the world of speedcubing has several standout brands, each with its own flavour of performance, features, and community reputation. Below we break down the four big names: GAN, MoYu, QiYi, and YJ.

GAN

GAN is widely regarded as one of the most innovative and premium brands in speedcubing. Known for advanced technologies and cutting-edge designs, they push the performance envelope with each release.

• Premium performance: flagship cubes focused on smooth, fast turning and precision.
• Innovation leader: early adoption of magnetic and maglev systems.
• Competitive choice: widely used by world-class solvers.
• Price point: premium, often seen as the “Apple” of speedcubes.

MoYu

MoYu is one of the most established and widely recognised brands, offering everything from beginner cubes to competition-level mains.

• Balanced catalog: strong options across all budgets.
• Innovation: helped popularise maglev tensioning.
• Proven performance: many cubes used in record solves.
• Great value: performance often rivals pricier brands.

QiYi

QiYi (often associated with the X-Man series) is known for delivering cubes that punch well above their price point.

• Excellent value: high-end feel at mid-range prices.
• Popular series: X-Man and VALK collaborations.
• Consistent feel: smooth, controllable turning.
• Wide range: from beginner to advanced options.

YJ

YJ (YongJun) is best known for its outstanding value and the highly regarded MGC line, especially for big cubes.

• Budget-friendly: excellent performance for the price.
• MGC series: a favourite for 5×5 and above.
• Wide puzzle range: beyond just 3×3 speedcubes.
• Reliable: consistent performance without premium cost.

Final thoughts

There’s no single “best” brand — it comes down to your style, budget, and what feels right in your hands.