this really is top quality. beautifully designed cubes with inserted plastic tiles instead of stickers mean that everything is always perfectly aligned.
the cubes themselves are nice to use even though tiny. turning is great.
the little tool for taking cubes out the frame is a neat little touch and it explains the need for each cube having a tiny barely noticeable logo on each face.
no, its not cheap but as they say. you get what you pay for and you are paying for quality.